And Google continues to steamroll everything
So anyone who knows me at all probably knows that I am a huge user of Google products (ref: my own post all about Google here). Several days ago, Google launched Google Buzz, basically a new way to waste your day away very effectively.
I spoke to several people and commented on how Google demonstrated the power of harnessing a build in user base, in this case, Gmail. Recall when Google wave was first launched: There was huge demand for invites, with people actually willing to pay to get into this new, exclusive club. In my eyes, once everyone got invited, nobody used it. Perhaps the communication protocol was too complicated – people did not need this new form of email/IM. Add on the fact that it was all residing on a new site? It’s no wonder that nobody (well, that I know) uses it.
But then look at Google buzz. At the end of the Google press conference, the product had already launched for the media who were there, and by the end of the day, many people already had it. It is built into Gmail, allowing – no, forcing – users to be force fed updates from their friends. And really, it’s quite interesting what has resulted from it.
Over the first 24 hours of launch, Google logged over 9 million posts and comments (http://techcrunch.com/2010/02/11/google-buzz-security-stats/). That is an insane amount of activity. I can actually see this as supplanting Twitter as the go to microblogging page. Twitter did a good job as the first to market, and trained people to type message in sub 140 characters. Now that people get it, Google doesn’t need to limit “buzzes”.
I personally have already seen people’s messages with up to 15 comments following it, many of those people who have never used Twitter. Google incorporating the Buzz inbox in your Gmail just makes it so easy. This is really just my own prognosticating, but people are likely to pick this up, and continue using it. That is, if they aren’t sick of all the updates and turn Buzz off altogether.
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stupid buzz, i check it all the time cuz it has that number next to it, then i end up reading shit, and wasting my time. the number!!!!
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